Come along with Denovo’s own, Joel Ludlow, as OwnIt CrossFit and Coffee owners, Matt and Matias, take us on a tour. 

CrossFit and coffee? Passionate about physical fitness and specialty brews? If your answer is yes, OwnIt CrossFit is your one-stop shop for a dream come true. Nestled in the heart of West Melbourne, Florida, a unique combination of fitness and coffee culture has taken root. 

CrossFit: A History

We’ve all heard about the sweaty gyms, close-knit communities, and intense competition that CrossFit is known for. But, how did it all begin? And what made it spread around the world so quickly?

CrossFit was founded by Greg Glassman in the early 2000s, beginning as a high-intensity fitness program. Glassman's vision was to create a fitness regimen that combined elements from various sports and exercises, such as weightlifting, gymnastics, and cardio, to produce a well-rounded, functional fitness routine. With CrossFit, Glassman hoped to inspire more Americans to get in shape, learn to enjoy physical activity, and come together as a community. 

Compared to other workouts and traditional gyms in Melbourne, FL, CrossFit stands out because of its focus on constantly varied, high-intensity, functional movements. Workouts are known for their high volume of reps and speed, pushing participants to their limits. Although intense, they’re similar to being a part of a high school sports team, because CrossFit gyms are known to foster a sense of camaraderie. There’s just something about sweating together that creates bonds. Of course, CrossFit also gained popularity rapidly for its pure effectiveness in helping participants build strength, endurance, and overall fitness.

On the international scale, The CrossFit Games, beginning in 2007, played a pivotal role in propelling CrossFit into the mainstream. Athletes were invited from all around the world to compete in a series of grueling events. The international representation at the games introduced CrossFit to a broader audience, and the sport's popularity continues to grow today.

What Makes OwnIt CrossFit & Coffee Unique

What’s the best way to start your day, other than a high-intensity workout? A delicious cup of joe! OwnIt Coffee shop in Melbourne, FL offers exhausted Florida CrossFit fanatics a pick-me-up beverage and invites coffee lovers in to enjoy an artisan cup of coffee. Everyone is welcome.

Besides the in-house specialty coffee, OwnIt Crossfit Gym in Melbourne, FL, AKA the “Coi Pond”, was founded by experienced fitness enthusiasts Matt and Matias. Because of them, OwnIt fitness is more than just a gym; it's a community that welcomes individuals of all fitness levels and backgrounds. In their own words, their gym is unique because they pride themselves on an “encouraging, non-intimidating atmosphere.”

OwnIt’s experienced coaches understand that each person's fitness goals are unique, so they tailor workouts to meet specific needs. Whether you're a seasoned athlete or new to gym life and CrossFit, you'll find a supportive environment that encourages growth and progress. OwnIt CrossFit offers a variety of class options, ensuring there's something for everyone. From intense WODs (Workout of the Day) to specialized classes focusing on mobility or weightlifting, the gym caters to a wide range of fitness interests. It’s a space where encouragement and motivation are abundant, so every workout session is uplifting, even on the most challenging days.

The strongest defining feature of OwnIt CrossFit Gym in Melbourne, FL is the emphasis on community and camaraderie. Members often describe OwnIt as one of the best gyms in Florida. It’s a place where friendships are strengthened through shared physical challenges, yes, but also fun movie nights, karaoke sessions, brunches, and BBQs. Everyone is welcome - from tourists and travelers just stopping in the city for a few days, to newly moved-in neighbors looking for friends and a great local gym.

It’s local spaces like this one that make Space Coast and Melbourne, Florida such a wonderful place to live. Reach out to learn more about what makes this area of Florida special, or take a look at some of our favorite Space Coast real estate.